The website should be treated as the digital representation of your business. Certain aspects of it need to be properly designed in order to deliver a sense of professionalism and confidence in your brand.
Parts of Your Site That Affects Online Marketing
Developing a website for your business is much like building it in real life. It needs to be clean and approachable if you want to inspire trust within your target audience. Since the site is essentially the hub of your online activity, special care needs to go into its development. This is why many will get help from a marketing agency in order to fine-tune that appearance.
Logo and Placement
Consumers associate products and services with a specific image. Just by seeing the logo, it can prompt people to act. It should be something that is easy to identify and obviously displayed on the business website. Some of the simplest of designs have been known to engage consumers based on nothing more than the logo itself. For example, when you see an apple with a bite taken out of its side, what comes to mind? Most will associate it with computers and smartphones. What do your consumers see when looking at your logo?
The color scheme can be greatly influential in audience retention. Studies show that certain colors can promote specific emotions and memories. Keeping your online color scheme fluid with what you use in the real world can help consumers identify with the business brand online. This reduces confusion and inspires those with trust to engage your online persona. Some of the most effective uses of this have been nothing more than two solid colors with a brand. It is all about what comes to mind when patrons see those specific details in your company.
Usability for All Platforms
It is quite common knowledge that websites need to have a responsive design. Unfortunately, not everyone takes the time to make sure the site appears correctly on smartphones and tablets. This is an important aspect to consider, especially since the majority of those on the Internet will abandon a business website if it takes longer than three seconds to load or is confusing to operate. This means optimization for graphics, layout and content placement is necessary if you want to continue being successful.