Every year, more businesses embrace the potential of social media from a marketing perspective. Approximately 70 percent of the population within the United States has a social profile of some kind. It has been speculated that this will include another 400 million new users by 2018 across the planet. Many organizations will utilize a marketing agency to optimize social accounts to connect with these potential customers.
Engaging Your Target Audience
Nearly nine out of 10 people ages 18 through 29 use social websites. In fact, more than 30 percent of millennials will take to social accounts as their preferred method for contacting various businesses. This means that companies who do not have active accounts on sites like Facebook or Twitter may be losing sales and leads. For every message you do not send, your competition may be reaping the rewards by maintaining an active profile.
Expanding Your Reach
A vast majority of your target audience may have preferred social accounts. Even those who use more than two profiles have at least one that they use the most. Creating a web of profiles on these sites allows you to branch out and engage others that may not use a single site. For example, the same consumer who uses Facebook may not use Twitter. You would not want to alienate your Twitter users by strictly maintaining a Facebook account. To have the greatest impact, you will need to engage users on more than one or two social sites.
Influences the Decisions of Others
Most consumers admit they are influenced by the comments of others on social media when it comes to any given business. This means you can engage potential customers by how others interact with your company online. It is a bit like the word-of-mouth advertising that many companies relished in before 2000. People are more trusting of a business from the positive experiences of others. A social site gives many this platform to share and express their thoughts and beliefs on a massive scale.