Two intrepid entrepreneurs, Brandon Rexroad and Shane McKee, have set out to do nothing less than dominate a completely new industry. The Cannabis Industry. Their chance meeting with BRAND has led to a full-scale expedition into uncharted business and marketing territory.
We literally started with a blank sheet of paper in the longest, largest and most intensive Strategic Discovery Session in our history. We developed their brand DNA, key brand assets and the Shango name. We mapped out modular marketing strategies that begin growing the Shango brand in state markets even before they open.
We commissioned design studies that inspired Shango’s incomparable store interiors and defined its retail customer experience. We invented packaging systems that are unique in the cannabis industry and maybe even any industry.
We’ve created every expression of the Shango B2C brand from its in-store collateral, signage and swag to its global website and social media presence. And we’ve also launched Shango’s B2B wholesale cannabis division.
Shango has given us the unprecedented opportunity to write the book on cannabis marketing. We’re proud to be with them every step of the way on this journey through uncharted territory from discovery to launch to market dominance. And we won’t stop until Shango is recognized and trusted as the cannabis brand of choice across American and around the world.