You see it everywhere you go. Moms on the go check their e-mail in the grocery store line. Professionals have their eyes on their smart phone while waiting for a drive-up teller. Your clients are viewing e-mails from mobile devices. You must ensure that your marketing professionals are designing your company e-mails and e-newsletters for smart phone viewers. Your marketing message could be getting missed because of design incompatibilities.

Keeping all that in mind, here are some tips for gremlin-proofing your message. We want the marketing – not the gobbledygook – to be what mobile device users remember.

If you aren’t using e-mail, get going!
E-mail marketing is a tool (unlike Twitter) that's easily measurable. It’s simple to use and determine who’s clicking on what. It’s cost effective for franchises and small business. By using your existing database you could start sending out regular messages to your clients. And if you messages are clear, your clients could forward it on to their friends. What an easy way to cultivate referrals!
Source: http://www.imediaconnection.com/content/24287.imc

Should you design for mobile users?
The first step is to investigate how many people are viewing your messages and Web site from a mobile device. Analytics tools are available to help you measure the number of mobile phone hits. They give you traffic visitor count, plus the country, network and devices through which mobile users are connecting. Start here first before launching a mobile Web strategy.
Source: http://www.imediaconnection.com/content/21551.asp

Give the plain text version some love
Most mobile devices will display the plain text version of your e-mail, you'll want to spend some time with basic HTML before you hit mass send. What works in HTML doesn't necessarily translate into text, where capital letters, dashes, equal signs and stars must stand in for HTML fonts, colors, tables and images.
Source: http://www.imediaconnection.com/content/15218.imc

Need to start an e-mail marketing campaign? BRAND is here for you. Our digital designs and clear text will help bring your business mobile success. Next time you decide to send out an e-mail to your database, make sure you are being mobile friendly. You might just have a higher viewing rate.