Green T
These ad campaigns show the power of green. Can you do it too?

All good branding results in a change in consumer behavior. You’re loyal to a product. You refer others to a business. You invest in the company. Green advertising is no different. But in this case, a change in consumer behavior toward an environmental issue helps conserve our natural resources.

One thing to keep in mind is going green can be as good for business as it is for the environment, especially if you spread the word about it. Let customers know you’re taking these steps. That could weigh in your favor.
Source: http://www.business.gov/expand/green-business/case-studies/

Many great environmental movements started as an idea blown to international proportions by a group of creative professionals. They made it work – so can you. BRAND takes you through a few campaigns that made social and pocket change.

• “Shut off the lights.” Who hasn’t heard that from a parent, or told it to a child? But maybe you don’t remember the original eco-tip started out as an ad campaign. The campaign that made every parent into a budget-conscious environmentalist started with campaigns in Sydney, Australia and San Francisco to shut out the light for just an hour. Thanks to the World Wildlife Fund here in North America, Earth Hour is a global phenomenon. Las Vegas casinos and businesses along the Strip recently celebrated it by turning off the neon for an hour.
  
  More than 1,500 cities in 80 nations participate, taking the time to reflect on wasted energy and its costs.
  Source: http://www.thedailygreen.com/environmental-news/latest/heart-of-green-media-47031801#ixzz0UQDQhKMF
  
  
• Not every customer is going to buy an energy efficient locomotive – and that’s not the goal. GE's advertising campaign Ecomagination is aimed at the general public to build trust in GE brands. And you should take notice that Energy Star washers and dryers (also featured in the campaign) have big buzz in the large appliance market. Source: http://ge.ecomagination.com/
  
  
• Millions sold. That message is automatically connected with McDonald’s. Also fresh on the minds of consumers: recent packaging changes the company has made to keep up with customer demands. McDonald’s is the perfect example of a company that had to make drastic changes to retain customers. As a company focused on marketing to children, it had to represent concerns of the next generation. “Our long-term business goals will be better served if we help protect the natural and community resources that support and are affected by our activities,” according to the corporate Web site. Its achievements have been recognized by the Audubon Society, Conservation International, Keep America Beautiful, the National Recycling Coalition, and the U.S. Environmental Protection Agency. We need to start imitating the wealthy, on our budgets; they stay on top for a reason. Source: http://www.mcdonalds.com/usa/good/environment.html