Learn about the different ways that video marketing can be used on your website and part of an advertising strategy. Embedded videos can help to boost your site’s rankings on major search engines like Google and Bing.
Ways to Use Video Marketing in Your Digital Advertising Strategy
Nearly all Americans are online and conduct searches for products and services on a daily basis. More than 85 percent of Americans have conducted business after viewing some sort of an ad. With an experienced digital advertising agency at your side, you can employ one of the most effective advertising strategies available today, which is video marketing.
Employ Sharing Strategies
According to a survey by Statista, 195.6 million Americans watched at least one video ad in 2015, and the most popular video garnered nearly 6 million unique views. These ads go “viral,” meaning that they get shared through social media. A great ad is often spread throughout social networks without you having to do any extra legwork. Ads that are funny and relevant get the most shares.
Use the Right Advertising Locations
People watch hundreds of millions of hours of video advertising every day. Make sure that your video ads are easy for consumers to find. You may wish to set up your own YouTube channel, which will provide you with a large base of potential viewers. You can also link to your videos and your own YouTube channel from your primary website and your social media pages. YouTube’s views are increasing at a rate of 50 percent every year, so make the most of this digital advertising strategy.
Engage Your Target Audience
Engaging your target audience is easy to do when you create relevant videos and allow for comments or a conversation to take place. When a video is embedded into an email sent to your existing customers or those who have signed up for your updates, you can expect a 200 to 300 percent increase in your click through rates. The videos can also lead to a sixfold increase in the percent of people who make a purchase from your business.