A digital advertising agency can help you build your online brand and use it to market on the Web, but those efforts can be undermined by a poor reputation. Whether you are a local business or a global one, reputation matters. Here are four of the biggest misconceptions when it comes to online reputation management.
An Online Reputation Needs to Be Perfect
This myth is often closely tied to another misconception: it is better to have no reputation at all than a negative one. Neither of these are true because consumers are generally very cautious when it comes to companies with reputations that seem too good to be true and those that have no reputation at all, which means that they haven’t conducted much business. Balanced impressions are ideal, but some negativity is fine and certainly surmountable.
Online Reputation Doesn’t Matter for Local Companies
Almost everyone uses the Internet for almost everything. If a person in your town writes a scathing review of your business, potential customers are likely to find it when they perform a Web search for your services. Social media is an important consideration as well. Negative press on Facebook can quickly spread to people and other businesses throughout your region.
SEO Does Not Affect ORM
Search engine optimization certainly does affect online reputation management because it determines what a person sees when they search for you and your services. SEO will not overcome a mountain of bad press, but it can ensure that your potential customers do not see that one horrible review from a particularly mean-spirited customer. After all, the first impression may be all you have.
Managing Reputation Online Takes up a Lot of Time
Recovering from a bad reputation can certainly be time consuming, but if you are proactive about your reputation then it does not have to take up a lot of time at all. You can even hire a service to do it, and there are software tools that let you track reviews, tweets and Facebook posts so that you can respond to them accordingly.