OK. Right now you might be thinking, “Wait a minute. That’s ridiculous. A brand is a logo on a label on a bottle on a shelf in a store. A brand is not a person, let alone a person who can make a meaningful and lasting difference in my life.” If that’s what you think, stop reading, call 702.257.2345 immediately and ask for Virginia. Call us crazy, but we think a brand can be a person.
We believe it can live and breathe, walk and talk, laugh and cry, blush, whistle and giggle when it gets high. We believe a brand can have body odor, a peanut allergy and at least one really annoying habit. We also believe a brand can have a heart, a soul and a mind. It can have hopes and dreams, values and opinions, and things it likes, loves and hates. It can inspire, educate and lead. It can listen, understand and relate.
It can celebrate, commiserate and just be there for you when you need it. Why on earth do we believe this? Because people don’t relate to companies or products. People relate to people. If you want consumers to buy what you’re selling, your brand must become a person they relate to. A person who’s been there and done that, who understands where they’re coming from and where they want to go. A person they admire, respect and rely on. A person they believe in.
Once that happens, your brand can make a meaningful and lasting difference – in one life or millions of lives. It takes a special kind of thinking, a special kind of magic, a special kind of company to pull this off. It takes BRAND. Check out our site. Find out who we are and how we do what we do. Give us a call and let’s get the ball rolling. Let us bring your brand to life and into the lives of your customers.
BRAND delivers comprehensive, integrated strategic branding, marketing, creative and communications services that empower our clients to dominate their markets. more…