Our name is BRAND. It’s not a string of initials or a litany of partners. It’s not some weird, “creative” metaphor for what we do. It’s not some meaningless term we concocted so it would have a clear URL.
Our name is BRAND because our company is not about personalities or perceptions or practicalities. It’s all about the brand. Your brand. Creating your brand. Selling your brand. Growing your brand.
That’s our passion, our purpose, our focus and our goal. That’s what we do every day. That’s what we’ve done for more than 15 years.
Your brand is your baby. And the process of bringing your brand to life is pretty much like childbirth.
It starts with an ecstatic moment when you commit to producing something unique, something valuable, something the world has been waiting for. It’s a seminal event that’s positively pregnant with possibilities.
But it’s usually followed by:
- The stunning realization that this is really gonna happen
- Something like, “Holy stroller, honey! What do we do now?” and
- The urge to throw up every morning for the next three months
Stay calm. Call BRAND.
And stop calling your colleagues “honey.”
How do we empower a small company with big ideas to break through in a multi-billion dollar market crammed with colossal competitors? We create marketing strategies, assets and messages that are every bit as revolutionary as their products.
See how we’re building the brand and the presence that will make Cobalt Kinetics a recognized leader and a force to be reckoned with in the global firearms marketplace.
Shango Cannabis. The final frontier. These are the voyages of Shango – a new company in a new industry, challenging a galaxy of alien competitors for supremacy in an untapped market with infinite potential.
We’re exploring the uncharted territory of cannabis marketing on our mission to build the first and finest national cannabis brand. Check out how BRAND boldly goes where no agency has gone before.
Shango Scores Major Media Spotlight
On the day recreational cannabis went on sale in Oregon, The Huffington Post featured Shango rather than any of the state’s more than 250 other cannabis retailers.
Coincidence? We think not.
Shango has the products, the presence and the credibility of a national retail brand that appeals to the national press corps. Shango also has BRAND running its public and media relations.
WHERE WE LOVE TO DRINK OUR WINE
We love wine; it’s part of our culture. Its creative process, the passion and innovation that produce all of the unique characteristics that is uncovered with each opened bottle. We love the way wine brings its own unique story to each and every varietal, we love learning about its complex and ever changing taste and smell, but most of all we love to share a great bottle of wine or two with our team, clients and friends.
No, the BRAND company motto is not In Vino Veritas. Our favorite book is not The Grapes of Wrath. We don’t spend every day looking at life through Rosé-colored glasses. And our official theme song is not Life Is A Cabernet.
But wine is part of our company culture. It’s something we love almost as much as marketing, appreciate almost as much as our clients, value almost as much as getting paid on time and savor almost as much as success.
Wine is also the magical elixir of Clio – the muse of history, the great Proclaimer and patroness of the highest award in advertising. And thus, wine holds a place of honor in a temple dedicated to our daily musings and endless appeals for Clio’s inspiration.
This is where we strive to create a 1990 Leroy Clos de la Roche on a Mad Dog 20/20 budget. This is where we love to drink our wine.